Ebay Pre-requisites

Last Updated: Feb 26, 2018 03:17PM CET

eBay Motors

At this time, Shopping Feed does not support eBay Motors. If you are trying to list your products on eBay motors, we recommend using a dedicated tool for eBay Motors, one that is equipped to ensure proper part compatibility.

Data requirements

Unique SKUs for all products

All products (including variations) must have unique SKUs assigned to them in your storefront. 

Barcodes and MPN's

As of June 2016, sellers who list branded items in new or manufacturer refurbished condition in the following categories are required to include the item's brand, manufacturer part number (MPN), and global trade item number (either the UPC or EAN) to successfully create new listings and updates in the following categories:

  • Baby

  • Books

  • Business & Industrial (Electrical & Test Equipment, Healthcare Lab & Life Sciences, Heavy Equipment, Heavy Equipment P&A, MRO & Industrial Supply)

  • Cameras & Photo

  • Cell Phones & Accessories

  • Clothing, Shoes & Accessories (Shoes only)

  • Computers/Tablets & Networking

  • Consumer Electronics

  • DVDs & Movies

  • eBay Motors

  • Health & Beauty

  • Home & Garden (Tools and Appliances only)

  • Music

  • Musical Instruments & Gear

  • Pet Supplies

  • Sporting Goods

  • Toys & Hobbies

  • Video Games & Consoles

See HERE to read more details on product identifier requirements on eBay. SKU or Shopify ID can be substituted easily for the MPN and does so automatically when you do not have product MPN's. Brands can be set automatically using rules.


eBay requires a minimum length of 500 pixels for the longest side, though recommend between 800 - 1600 pixels to enable the image enlargement. They cannot have borders, watermarks, text or artwork on the photos like brand icons. If your image requirements are not met, you might still see your products list successfully at first only to have an eBay bot crawl and take down your listing.


What you'll need to open an eBay channel


eBay Account

Sign in to your eBay account, or create a new account here. You will be required to log into your eBay account when you first connect.


eBay Store or Subscription

In order to connect to your eBay account, you must have an eBay subscription to at least a basic store. You can subscribe here. Depending on the number of products you will list, we recommend a higher tiered subscription plan to help offset listing fees.


PayPal Account

Payments made for your orders on eBay are administered through PayPal. In order to qualify to open an eBay Store, you must offer PayPal as a method of payment. The email address that is associated with your PayPal account will be required when you are connecting your eBay channel.

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