Amazon Pre-Requisites

Last Updated: Feb 26, 2018 03:26PM CET

Data requirements

Unique SKUs for all products

All products (including variations) must have unique SKUs assigned to them in your storefront.

Barcodes (UPC, EAN, ASIN, GTIN)

Products in your storefront must have barcodes assigned to them. Without a barcode, the product will not list and will result in an error. Find out how to add barcodes on each of our supported e-commerce platforms:




Brand Registry

In cases where you as a seller manufacture your own products and your products do not have barcodes, one option is to consider the Amazon Brand Registry. Registering your brand allows you to list your products without barcodes. To apply on Amazon as your Brand Owner, find more information here.
Once accepted to the brand registry, forward the acceptance email to for help with Brand Registry setup.



Image pixel dimensions of at least 1000 or larger in either height or width preferred, with a pure white background (RGB 255,255,255). No additional messages or text in the image is acceptable.

Account requirements

Amazon Professional Seller account

A Professional account allows your account to be accessed by our servers through Amazon MWS. You can upgrade your account from the My Services section of your Amazon Seller Account

Category Approval

If this is your first time selling on Amazon, there is a good chance you will need to apply to sell in one of your categories. The following categories require approval from Amazon.

  • Automotive & Powersports

  • Beauty

  • Clothing & Accessories

  • Collectible Books

  • Collectible Coins

  • Entertainment Collectibles

  • Fine Art

  • Gift Cards

  • Grocery & Gourmet Foods

  • Health & Personal Care

  • Independent Design

  • Jewelry

  • Luggage & Travel Accessories

  • Major Appliances

  • Services

  • Sexual Wellness

  • Shoes, Handbags & Sunglasses

  • Sports Collectibles

  • Textbook Rentals

  • Video, DVD, & Blu-ray

  • Watches

  • Wine

For the most recent updates to this list, please see the Amazon Category Page

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