Google Shopping Pre-Requisites

Last Updated: Mar 19, 2018 08:47PM CET

Data Requirements

Unique SKUs for all products

All products (including variations) must have unique SKUs assigned to them in your storefront.

Barcodes (UPC, EAN, ASIN, GTIN)

As of September 15, 2016, Google will require any feeds targeting Australia, Brazil, Czech Republic, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the United Kingdom or the United States to submit the following information for all products when the ‘brand’ is a designated brand & Product Condition is New:

Google will disapprove offer listings that do not meet the requirements above, or that have been submitted with invalid GTINs.​

Image Requirements

Google recommends image sizes of at least 800 x 800 pixels in height and width. For apparel products, images must be at least 250 x 250 pixels, and cannot be larger than 64 megapixels. For all other products, images must be at least 100 x 100 pixels and can't be larger than 64 megapixels.

Account Requirements

The Google Shopping channel connects to your Google Merchant Center and fills it with products. That account is connected to your Google Adwords Account to create product listing ads through campaigns. In order to advertise products in Google Shopping, you must the following, linked to each other:
  • Google Merchant Account - Shopping Feed will help you get product submitted to your Google Merchant Center and get them approved.
  • Google AdWords Account - The AdWords account will be linked to your Merchant Account. To advertise any of the approved products from your Merchant Center, you must create a campaign within AdWords in order to display product ads for them. 
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