Google Shopping Pro Tips

Last Updated: Jul 27, 2017 10:38PM CEST

Added data feed

A data feed is automatically created in your Google Merchant Center for you once you finish going through the Google Shopping Channel setup. If you delete this data feed, you will need to add it back manually. 

See your listings in Google Shopping

In order to see ads for the approved products in your Google Merchant Center, you must have an active Product Listing Ads campaign in place on your Google AdWords account. Learn more about creating, optimizing your Product Listing Ads campaign.

Missing Microdata?

Any warnings returned by Google regarding Missing Microdata or Automatic Item Updates: Missing Microdata, may be easily resolved by turning off the option for “Automatic Item Updates” off. You can find this option under the Settings pane in your Google Merchant Center.

Scheduled Updates

While Shopping Feed updates your product data and inventories many times a day, Google fetches our data feed on once a day, at a scheduled time that is configurable in your Merchant Center. During troubleshooting and account maintenance, you may need to force the update from your Merchant Center manually. There is a Fetch Now function within the Merchant Center Feed. 

Error Reports

Error reports are available to Shopping Feed through our Google API connection. However, it is best to troubleshoot errors using the Diagnostics tab within the Merchant Center to see any errors/warnings returned by Google, and to easily troubleshoot any issues that arise. They will detail the reason for the error and how to solve it. If you see an error within your Merchant Center about “Item requires a GTIN”, kindly access the following link to find the proper GTIN for your product. Google knows based on the product data you submitted, there is a valid GTIN for that product. 

Order Tracking

If you would like to track your sales from Google Shopping through Shopping Feed you can do so by installing the tacking code from the Statistics Settings page. There you will find the ROI code to insert on the order confirmation page. You must replace id_order and amount with your variables that correspond to the order number and pre-tax amount of the order

Merchant Center Promotion

As an advanced seller, you know how it is important to engage your shoppers with discounts and sales. Your Merchant Center account has many tips which can help you to update a product feed and distribute online promotions with your Product Shopping ads on and Google Shopping.


In order to begin sharing special offers, you need to set up a feed in the merchant center account. Once you have an active product feed, you can create a promotion you want to offer. 

Step by Step

  1. Apply for merchant promotions 
    • There are several ways to create a promotion. The first one is to apply for Merchant Promotion.  All approved promotions display with your Product Shopping ads on and Google Shopping. 
  2. Create new promotion 
    • The Promotions tool is located in the Promotions dashboard of your Merchant Center account. It allows you to manually enter individual promotions. Use the Promotions tool if you have a small number of promotions to submit. You can also create the promotion feed. The promotions feed is a spreadsheet that contains all of the promotions you use online. Use a Promotions feed if you have a high volume of promotions to submit. Firstly, create a spreadsheet and use the required attributes to tell the system about each of your promotions. 
  3. Assign to products via Shopping Feed
    • If you already have promotion feeds for other providers, you can set up rules to transform existing data to match the products feed specification requirements. In your Shopping Feed account use a Rule to automatically assign the promotion ID to specific products or a static field in the Field Mapping takes to assign the same promotion ID to all products. Add the value to the {promotions_ID} field in the outgoing feed for each product that is in the promotion.
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