Amazon Step-By-Step for listing products

Last Updated: Mar 01, 2017 06:49PM CET

Amazon is the largest Internet-based retailer in the world by total sales and market capitalization. They are globally ranked as the TOP site for online shopping.

ONE : Make sure you meet all Amazon requirements.

In order to open the Amazon channel in Shopping Feed, you must make sure that you have an Amazon Professional Account. Without one, we will not be able to submit products to your Amazon store-front.

For each product you wish to list, you must first be able to provide them with a valid product identifier such as a UPC (12-digit barcode) or an EAN (13-digit barcode). This also includes variations. If not, they will fail to list your product immediately. This link is directly from Amazon showing how you can locate/obtain the product identifiers for your products.

Kindly see this link. You may need to get Category Approval from Amazon to list. This shows you what the requirements are for each category and how to apply. You must get approval from Amazon to list in this category if you wish to list in categories from this list.

Also something to keep in mind is that you must make sure your images in your storefront are able to meet Amazon's image requirements. If they do not, Amazon will "Suppress" your listing. This means the listing is not active nor available for search just yet due to the product image. Kindly see this link to see Amazon's image requirements.

TWO: Set color and size fields.

This can be done with the manage colors and sizes tab. Below are fields that have been discovered in your product data. These fields act as containers, which hold specific information about your product variation. Among them are your product variation attributes. These variation attributes define the parent-child relationship you've created in your store-front. For each attribute; if this is used as a drop down option on your store-front, you want to make sure you assign it as a Color, Size or Other.

If you have any products that use two drop down options (Such as Pillows who use Size AND Pattern), please make sure to assign one attribute as a color and the other attribute as a size (ie. assign Size as Size and Pattern as Color) This will help Shopping Feed understand any products that use 2 variation attributes (drop down options) on the store-front and be able to replicate that in the outgoing datafeed to the marketplace/channel.


Marketplaces typically only allow products to have two drop down lists, so for products that use 3 drop down options (variation attributes), please let us know so that our Support Team can further assist you.

THREE: Connect to the Amazon Channel.

The channel will take you step by step through the connection to make sure you've got your tokens and key set. Be careful when cutting and pasting your tokens and key as any extra spaces will cause the entries to be rejected.  

FOUR: Categorize your products.

These are the most broad and generalized categories for your listings. (ie, electronics, clothing, home.) Please do so by typing in the category box and finding the category that is most appropriate for your listings. Click here for more details.

FIVE: Select from the following two options:

Yes/No Do you want to list ALL your products?  Yes will send all of your product to Amazon for purchase.  Shopping Feed updates the data in Amazon from shoppify four to six times a day.
Yes/No Do you want your Amazon orders to import back to your store-front?  Yes will take all orders from Amazon immediately and send them to Shopify for fulfillment.  Inventories are updated when orders are fulfilled.


By default these options are both set to yes however if you need this altered Shopping Feed support can instruct you on how to do so.

SIX: In the Amazon dashboard complete assigning categorizing your products and assign your browsenodes if you have not already done so.

Note your products must be categorized in order to be listed. Think of the category as the broad Amazon Grouping. We also recommend assigning an Amazon Browsenode. The browsenodes are a more granular product category, which help determine a few things about your listings:
  • How the buyer finds your product when filtering in Amazon
  • The competitiveness of your listings among the other products assigned that browsenode.

SEVEN: In the AutoTag page go through each category and ensure all the required fields are entered.

Once set these values are assigned to all of your listings in that category. These attributes are based on the Amazon categories set for each product type (Reference STEP FOUR 'categorization'). These fields can be applied statically here or pulled dynamically from your store front.  Click here to go to the Auto Tag page.

In addition, for any field that asks for Size, it is recommend to use the field {autotag_size}. And for any field that asks for Color, you use the {autotag_color} field. Start typing "auto" into the require field and you'll see options drop down for you to choose from. Then select either autotag_size or autotag_color based if its asking for Color or Size.

Save any changes made within this tab.

EIGHT: From the Amazon Dashboard turn on products with the switches at the top of all of the categories.

Click here to go to the Amazon Dashboard.  If this switch is grey than the products under that switch are turned off.  If this switch is orange then some of your products for that switch are turned on.  If this switch is green then all of your products for that switch are turned on.

By clicking into a category you can expend that category and then you can turn on the parent products in bold or various variations/children of those products listed beneath the parent.  If you see the switch is grey it means that listing is turned off. Note you must turn on the parent product for any of its variations to be listed.  Parents can be listed with no variations/children so long as it is turned on.



Shopping Feed sends several feeds to Amazon when doing an update. Your images may take some time to process and display.

NINE: Update the Channel.

The update button sends your changes to the queue, to update your marketplace. Updates normally don't take very long, but during high traffic periods can take as long as an hour.  

TEN (OPTIONAL): Troubleshoot Errors in the Error Investigator.

If there are any errors you will see them in the Error Investigator. Here you can click on any errors. You will get a description, along with instructions on how to resolve the error. We also recommend downloading the Product Error Report at the top of the page if there are any errors that are unclear. If you have any difficulty resolving errors please Open a ticket, we are more than happy to assist.

We encourage all of our clients to reach out whenever they need help. We are always happy to schedule a call.  Also see our Tools and Amazon Pro Tips for more advanced Shopping Feed features.


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